Seems easy enough to come up with a name for your business, product or service. But tread carefully because picking the wrong name could have disastrous consequences. Not only can it impact how you are perceived by consumers in the marketplace, but it can also be the reason you have to pay off another person or to go back to the drawing board after launch. It can be the reason you can’t stop others from impersonating you or you can’t aid consumers in finding your offerings. Your name is your reputation. In this webinar, we’ll address how businesses can avoid some of the major pitfalls when adopting and trying to own and maintain exclusive rights to a name.